Making remarkable connections has shaped The East India Company, transforming the world with fusion of cultures, materials and skills.

We remember and celebrate these not only in our choice of ingredients but also in our design work that transports through storytelling.

Enjoy one of our biscuits, cast your eye on the carton. You’ll see a shape that instantly takes you to India, the Taj Mahal of Agra. India and The East India Company’s history, inextricably linked.

Underneath, a beautiful Arts & Craft pattern. William Morris, the celebrated designer of this movement adored the colourful, artisan textiles of India. His designs are considered quintessentially British, but in fact he was enormously influenced by the patterns and colours of the Kashmir shawls, silks, indigo-dyed cottons and garments of South Asia.

We bring together east and west in celebration. Enjoy your biscuit!